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Norwich University College of the Arts   2003/2004

Adam Bridgland

The subject matter for my work is taken from the everyday world. I want mundane objects to be elevated to a 'fine art' context, in such a way that the viewer is forced to re-examine their qualities, their visual significance and the unconscious absorption into the human psyche.

I am particularly attracted by the idea of the signature piece, that certain works of art can capture the public's imagination: works becoming inextricably linked with their authors. It is linked to the idea of identity, fame and advertising, all products of the modern world.